Spring with Kate

Kate Spade’s new spring campaign is a real departure for the brand! It’s obvious they’re going in a different direction with the clothing marketing, and I’m intrigued. Case in point:

Does that even look like Kate Spade? It’s so different! I’m excited to see where they go with it-it’s a little edgier, younger, more “hip”-but the clothing is still rather classic, even as the image they’re trying to project has changed. Here are a few of my favorite new pieces that are getting me excited for spring days ahead!

Topliner Trench
 I LOVE the piping!
Siren Dress
 This dress is literal perfection to me. A great mix of a fun, punchy color, with a classic, feminine shape. It’s girly and cute with the flounce, but still so sophisticated and chic. With the little skinny belt-again. Perfect is the only way to describe this.
Darian Jacket
 The perfect little spring topper. It’s urban, yet girly with the scalloped edges. It’s adorable, but still a little tough somehow.
In the Spotlight Idiom Bangle
 I love all of KS’s bangles. I mean, it’s basically polka dots-what’s not to love?

Japanese Floral Cameo Dress
 I am LOVING the shape of this, along with the ruffles, the pattern, and the sleeves. Adorable girly confection.
Arlen Ponte Dress
This is just so sophisticated I can’t even stand it. I LOVE the three quarter sleeves. I love the neckline. I love that it has a bow, and a flounce, and still manages to look adult and super-chic.

I also adore the pink peep toes they paired with everything. I just like how these items look so girly but without being too saccharine. Somehow they pulled off a good mix of girly+urban. All in all, I’m loving where the brand is headed and I’m wishing I could afford one of these dresses!

11 comments

  1. sampenner says: February 3, 2012

    I'm loving that trench. I agree with you- their new campaign is quite different from the usual ads. I am interested to see if they continue to go in this new direction. 🙂

    XO,

    Sam
    http://www.ThePeakofTresChic.com

  2. Leslie says: February 3, 2012

    The first and last dresses are my favorites. I wish that I could afford one of the dresses too! Oh, well. I guess we can dream. 🙂

  3. Holly says: February 3, 2012

    Love the bangle!

    Come by my blog- I have a surprise for you! 😀

  4. Nuha says: February 3, 2012

    have you seen the musical chairs video? i'm obsessed with it! and that trench is amazing…it'd be perfect for rainy days!

  5. Brooke Shemwell says: February 3, 2012

    I like the new look too. Could be a great direction for the company. I'm with you – they have the best bangles.

  6. {av} | {long distance loving} says: February 3, 2012

    I'm so excited to see the new direction for Kate Spade! I love that siren dress 🙂 hope you have a great weekend! xoxo {av} | {long distance loving}

  7. allumer * decor says: February 3, 2012

    Love the Darien jacket… it's adorable!
    have a good weekend!

  8. bevy says: February 3, 2012

    I like the ad. It seems like they're targeting a younger demographic, but can a younger demo afford the brand?

  9. Alex {alexi 101} says: February 4, 2012

    What's not to love about Kate Spade??? That trench coat is definitely swoon worthy.

  10. Katie {Miss Dixie} says: February 5, 2012

    I adore all of your picks, especially the pink dress and the pink peep toes. As much as a pair of her shoes cost, they sure are fun to pull out and wear, totally worth it!! xo.

  11. polkadotsandpracticality says: February 7, 2012

    The brand does look really different, but I am still obsessed! That trench is to DIE for and so perfect for spring. I have a pair of her heels and they're actually fairly comfortable. If I were to buy anything besides handbags from the line, it'd be shoes. They're just so beautiful! 🙂

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