Domino Shophouse

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Last week I was lucky enough to attend opening night of the domino shophouse – the magazine’s first ever shoppable showhouse. Basically, domino teamed up with four different interior design firms and had them each design an apartment on the 37th floor of 15 William, an apartment building in the Financial District. Each design firm was also paired up with a home furnishings brand, and they were to use primarily items from that brand when decorating. In addition, the designers used Hunter Douglas window treatments, Benjamin Moore paint, vintage pieces, and art supplied primarily by Voltz Clarke. The pairings were Dekar Design (the current domino cover girls!) with Ballard Designs, Jenny J. Norris Interiors with Mitchell Gold + Bob Williams, Antonino Buzzetta with Homeware, and J+G Design with Thomasville

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The first apartment I visited was done by Dekar Designs, in collaboration with Ballard Designs. This striped hallway with that amazing gilded mirror was the first thing I saw – showstopping. Also, there I am in my own picture…hi!

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I am obsessed with this peachy piece by Elaina Sullivan.

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How gorgeous is that studded headboard? I also love the gray pom-poms on the pillows and the fabric on the bolster. Such a wonderful mix!

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Lamps available here.

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Subway tiles in all of the apartments’ showers.

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The views, guys…the views in these apartments. Insanity.

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A chic baby nursery.

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What a beautiful, elegant crib.

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I was of course super psyched to see the J+G Designs apartment in collaboration with Thomasville, since I’m a huge fan of these girls and featured them recently on the blog.

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I thought it was interesting how they designed a room in mainly blue and white, and yet it didn’t feel nautical.

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Perfect pattern mixing!

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See the hints of mint green?

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This banquette at the dining table bridged the space between the living area and the kitchen.

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Colorful Biscuit Home bedding in the kids room.

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A colorful rug as well!

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I loved everything about J+G Designs’ bedroom. The fabric panels (reminiscent of what they did at the 2013 Holiday House), the stunning studded headboard, the bed linens, the nightstands (with cork surfaces), those lamps…gorgeous. If you’re wondering what those slats are on the right, just scroll down.

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Cork nightstands! Gorgeous.

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They made the most of an awkwardly shaped nook by turning it into a cozy writing corner (complete with incredible view out that window).

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So, about those slats – they conceal (and reveal) a bathtub/the bathroom! Which at first I found a little weird, until I realized that this allows the bathtub dweller to glance past the bed and take in the INSANE VIEW outside the bedroom windows…so yeah, I can see the point. Also, I guess it allows light to flood into the bathroom, whereas if it was just a wall the bathroom would be a cave (not fun getting ready in the AM without natural light)…so the more I think about it, the more it makes total sense. Good thinking, builders.

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Another view of the bathroom and down the hall. Also, obsessed with those blue geometric pillowcases.

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Gorgeous bathroom…I love the bathmat.

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I’ve never seen flowers arranged like that – so nice. I also loved the super slim profile on that console table – perfect for a really tight space.

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These gorgeous geode art pieces were in the Jenny J. Norris Interiors apartment, in collaboration with Mitchell Gold + Bob Williams.

The Antonino Buzzeta apartments in collaboration with Homeware featured some of my very favorite art in the shophouse:

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I adore this piece by artist Elaina Sullivan.

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And this piece.

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And this piece (also by Elaina Sullivan).

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Gorgeous lacquered and studded dresser.

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Love that ottoman.

Not only are the apartments for sale, but all of the furnishings are as well (through domino) – that’s why it’s called a shophouse (i.e., shoppable showhouse). Alternatively, the apartments can be purchased along with all of the amazing furnishings, saving the new owners the trouble of having to decorate! The apartments are open by appointment through September and you can e-mail shophouse[at]elliman[dot]com if you want to schedule a viewing. There will also be a feature on the shophouse in an upcoming issue of domino.

photos by me – which I have to apologize a little for. The apartments were super crowded and as the night went on, rather dark (lots of mood lighting – lovely in person, not so great for pictures). I did my best! 

3 comments

  1. Ashley | SB says: April 6, 2015

    Ahh this has basically all the elements of my dream apartment! I love the little writing nook.

    Ashley
    Sunday Brunch

  2. Alex says: April 6, 2015

    The details still come through despite the mood lighting. I love the red-brown color of the Dekar Designs bedroom, as well as the settee. How would one describe the pattern of its fabric?
    Thanks for sharing!

  3. Sarah Lagen says: April 7, 2015

    Omgsh… I’m drooling. Can I please move into this apartment!? It is so beautiful and perfectly decorated!! Thank you for sharing this, I’m sure I’ll be pin’ing all of these images for decorating ideas in the future!!

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