For so long I’ve been so obsessed with Rifle Paper Co. and Sugar Paper that I’ve basically ignored all other offerings from the world of stationery. That changed recently when I was introduced to Appointed – a chic line of clean, classic, and minimalist desktop items with just the right details to elevate them above the everyday. Appointed is the creation of graphic designer Suann Song, who created the company as a Kickstarter and recently debuted her line at NY Now, a huge, biannual trade show for the best in home and lifestyle products. I was excited to get the chance to ask Suann a few questions about Appointed, so I’ll let her take the reins in telling you guys all of the things that make this brand unique:
How would you describe the overall aesthetic of Appointed Co.?
The aesthetic of the Appointed brand is minimalist and classic. I’m really inspired by minimalist design, really good craftsmanship and utilitarian objects, and these inspirations directly inform the design of each of our products and our overall brand.
You recently had a booth at NY Now, which I imagine must have been an amazing experience! Can you tell us about it?
Thank you so much to Suann for answering my questions! I’m such a fan of Appointed’s chic, minimal aesthetic – very Everlane, yes? Their items are clean-lined and beautiful, and I think they would really set the tone for a calming, productive, and creative workspace. I love that Suann has has created a line of desktop goods that are gender-neutral and American-made – two qualities that are all too rare and deserve accolades, in my opinion. I can’t wait to use my new desktop items and I’m excited to follow along as this company continues to grow!
photos by me, with the exception of NY Now photo provided by Appointed.