Happy Macaron Day!

Yet another reason to envy the French: their holidays are WAY cooler than ours. Case in point: today is Jour du Macaron (Macaron Day) in Paris! Originated by renowned pastry chef Pierre Hermes, this year the holiday will raise money and awareness for Autistes sans Frontieres, by giving away free macarons at various patisserie in Paris.
Luckily, NYC has jumped on the bandwagon, thanks to Francois Payard (big thanks to Francois, because it’s not really convenient for me to hop on a plan to Paris today). You can score a free macaron at participating locations in the city today by telling the shopkeepers that you’re there for Macaron Day NYC. Here, proceeds are going to City Harvest (check out Grub Street for more details).  
Even though my favorite location isn’t participating, I might just have to throw on a striped shirt and ballet flats today and head out for a macaron hunt! Maybe I’ll discover a new favorite along the way.
Happy Jour du Macaron!

9 comments

  1. Leslie says: March 20, 2012

    That's pretty much the best holiday ever!

  2. Sam [The Peak of Tres Chic] says: March 20, 2012

    Ok, I am super jealous of this holiday! I could eat macaroons all day long!!

  3. Holly says: March 20, 2012

    Love the picture! Also, yet another time I'm jealous I don't live in NYC or Paris… 🙁

    😉

  4. Viviana says: March 20, 2012

    Macaroons are one of my favorite sweets! Maybe I'll just have to stop by one of the participating locations and indulge….

  5. Alexa says: March 20, 2012

    I think I must get some to celebrate properly!

  6. Laura says: March 20, 2012

    How fabulous! 🙂

  7. Dorothy says: March 21, 2012

    Very interesting post and wish I were in NYC today or Paris!!

  8. Nuha says: March 22, 2012

    oh my goodness, love the idea of having a macaron day!

    http://nuhasofiyan.blogspot.com

  9. Lisa Marie says: March 23, 2012

    I love Francois Payard & I love macaron's. Nom nom.

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