I’m super excited for today’s A Few Questions With… feature! Erin Souder runs the lifestyle and DIY blog House of Earnest, where she shares her delicious recipes, beautiful photography, original and imaginative DIY projects, and much more (I loved her post on turning a bar cart into a hot chocolate bar for guests-so charming). She recently opened up an online decor shop called Grandiflora, and as a fan of Erin’s aesthetic and style, it’s just as lovely as I would expect. Grandiflora’s items are timeless and elegant, with exactly that organic, earthy quality that every home needs. Even cooler-they’re all custom designed by Erin herself! I have such a huge admiration for anyone that produces things that are completely original and one-of-a-kind, so I was really happy when Erin agreed to give readers a little peek behind the scenes of her creative process.
Me: Can you tell us a little about how your background at work and in blogging led you to start Grandiflora?
Erin: I am a product developer by trade, meaning that I take the visions of a designer and actually go through the process of how to get them produced on a large scale. I interact daily with factories and apparel agents to create prototypes for the designs. This is so similar to what I do in blogging as well. An idea is sparked, but needs to be carried out – and in a way that readers will be able to reproduce. Thinking beyond creating something and into how someone else can create it is a challenge that I love. These two things have made it very seamless to start my own home + decor product line. I have ideas for designs and have them produced by some of the best craftsman in the industry. It’s crazy to see my visions come to life!