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great post – thanks for sharing that clip. super interesting stuff for sure!
Yes, very interesting topic, would be interesting to listen to it all. Thanks for sharing 🙂
I agree with everything you discussed above. It's a pity that a successful female blogger isn't looked at as a business woman but "just a blogger". Blogs create larger platforms for companies and brands to showcase their products, and they absolutely should be compensated for this service. Emily is an extremely successful person and to assume that her blog would showcase a product for free or for very little it a small insult to her success. Would a major corporation expect to allow marketing on their website for free? I think not.
Such an excellent post! Thanks for sharing!
This is such an interesting post. I agree with Seersucker Sass that it's important to be selective and only work with companies and products you truly believe in. However, it does shock me that Emily still doesnt always get the respect she deserves.
Totally agree Alex!
I love your blog, seriously I do, but every time a blogger gets paid to promote a product, even though they say they will only work with brands they truly believe in, they have to undermine their independence. As long as they accept this, it's fine. But journalists don't.
Kind regards, Paddy
Wow! That was an interesting post! One of my friends that works in the marketing industry recently came over for dinner and we were talking about the blogging world and marketing & it astounded me to hear that multi-billion dollar industries are seeking out bloggers to promote their products– for free. Sure, the bloggers get to try something new for free, but are they getting paid for the revenue they bring to the company by doing that? No! It's ridiculous too, because these companies claim that their best form of marketing is "word of mouth" and that is what bloggers do. You would think that there would be compensation for the items bloggers feature because they are doing these companies such a huge favor (basically). I don't know…to me, if companies are shifting their marketing strategies to more "word of mouth" by way of bloggers, there should be money in that. I could go on and on, but basically, great post!!
Thank you so much for your awesome comment! I could go on and on about this subject too. I agree with what you said. The fact is that when a company is on a blog like Cupcakes and Cashmere, they're getting tons of exposure (to millions of people I would think) and and that could translate into lots of dollars for them. So why wouldn't the blogger be entitled to some of those dollars?
I would love to see the whole video too! I totally agree, a less well-known blogger or someone who just does it as more of a hobby might be happy to take products as payment, and that totally makes sense. I was just shocked that they would think someone like Emily (blogging royalty is a good way of putting it!) would.
Totally agree! You need to be careful right from the outset to only blog about brands and products and things that you really and truly love…I think that's one of the most important things to keep in mind. Great point!
This is a topic that's been coming up more and more in my blogger circles lately. As someone who's been running a blog as a business for going on 5 years, it's a bit insulting at times. I feel like I'm constantly having to prove my worth to brands in order to get compensated for the time I put into my blog.